2025-08-25 · Industry Analysis
Greg Shove argues that AI will reshape not only products but, more importantly, business models. Product features can be copied; business model innovation determines winners. Three forces—near‑zero cost of cognition, universal ability to build, and autonomous machines—will compress labour costs, erode moats, and reset customer expectations. Firms should assess exposure and business‑model risk, then self‑disrupt with AI‑native models such as Service‑as‑a‑Platform, Agent‑as‑a‑Service, and outcome‑based pricing.