Aviva to adopt hx’s full suite of AI-powered capabilities

2025-12-11 · Source: Reinsurance News

Summary in 3 Points • Aviva expands partnership with hyperexponential • Adoption of AI-powered underwriting and pricing • Actuarial Agent within hx Renew explored --- Aviva has announced an expansion of its strategic partnership with **hyperexponential** (hx), a pricing and underwriting platform for re/insurers, to further integrate AI-powered capabilities into its operations. This move builds on a previous announcement from July 2025, where Aviva led hx's AI beta programme, focusing on the newly launched **Actuarial Agent** within hx Renew. The collaboration aims to accelerate Aviva's transformation in underwriting and pricing, leveraging hx's full suite of AI-powered tools to enhance operational efficiency and decision-making processes. For the London Insurance Market, this development signifies a growing trend towards the adoption of **artificial intelligence** in underwriting and pricing strategies. By embracing hx's AI-powered platform, Aviva is positioning itself at the forefront of technological innovation, potentially influencing other market players to follow suit. This partnership could lead to more accurate risk assessments and tailored insurance products, impacting how underwriters, brokers, and risk managers approach their roles. The integration of AI capabilities may also result in more competitive pricing models and improved **risk management** strategies, ultimately reshaping the landscape of the London Market.

London market impact

For the London Insurance Market, this development signifies a growing trend towards the adoption of artificial intelligence in underwriting and pricing strategies. By embracing hx's AI-powered platform, Aviva is positioning itself at the forefront of technological innovation, potentially influencing other market players to follow suit. This partnership could lead to more accurate risk assessments and tailored insurance products, impacting how underwriters, brokers, and risk managers approach their roles.