2026-07-14 · Source: Reinsurance News
Summary in 3 Points • Artificial plans to expand in the US re/insurance market, focusing on wholesale markets and MGAs • The company aims to address increasing submission volumes and operational complexity with its technology • Established in 2013, Artificial is based in London and develops software tools for commercial insurers --- Eric Joost, President of **Artificial**, has announced the company's strategic focus on expanding its presence in the US re/insurance market. The firm is particularly targeting opportunities within the wholesale market, managing general agents (MGAs), and structured distribution models. This expansion is driven by the industry's need to handle growing volumes of submissions and increasing operational complexity. **Artificial**, founded in 2013 and headquartered in London, specializes in developing technology and software tools tailored for commercial insurers, aiming to enhance efficiency and streamline operations. For the **London Insurance Market**, Artificial's move highlights the growing importance of **technology** and **software** solutions in managing complex insurance operations. As the US market continues to evolve, London-based firms may find opportunities to collaborate or compete with Artificial in offering innovative solutions. This expansion also underscores the potential for **artificial intelligence** to transform traditional insurance processes, presenting both challenges and opportunities for market players. **Underwriters**, **brokers**, and **risk managers** should consider how Artificial's technology could impact their operations, particularly in terms of managing submission volumes and operational efficiency. Staying informed about advancements in **artificial intelligence** and technology tools will be crucial for maintaining a competitive edge. Additionally, exploring partnerships or adopting similar technologies could enhance service offerings and improve client satisfaction in a rapidly changing market landscape.
For the London Insurance Market, Artificial's move highlights the growing importance of technology and software solutions in managing complex insurance operations. As the US market continues to evolve, London-based firms may find opportunities to collaborate or compete with Artificial in offering innovative solutions. This expansion also underscores the potential for artificial intelligence to transform traditional insurance processes, presenting both challenges and opportunities for market players.