2026-08-28 · Source: Risk & Insurance Magazine
Summary in 3 Points • Ivans survey reveals 74% of agents find re-keying data a major pain point • Agents prioritise simple quoting over commission, with 60% valuing ease of use • Commercial submission automation is the top capability to change agent behaviour --- A survey conducted by Ivans for its 2026 Agency-Carrier Connection Report highlights that independent insurance agents are moving business away from carriers due to workflow friction, rather than price or product. Re-keying data is identified as the top workflow issue by 74% of agents, and 90% have reduced business with a carrier because of such friction. The survey also found that a simple quoting process is more important than commission, with 60% of agents valuing ease of use in carrier technology. Policy download and digital ease are key priorities for agents, with commercial submission automation being the most desired capability to influence placement decisions.
The findings from the Ivans survey could have direct consequences for the London insurance market, particularly in terms of underwriting and policy administration. As agents increasingly prioritise digital ease and automation, London Market insurers may need to invest in technology that simplifies quoting and submission processes to remain competitive. This shift could lead to a reevaluation of policy wording and pricing strategies to accommodate faster and more efficient workflows. Additionally, the demand for AI-driven solutions may encourage London Market insurers to explore advanced technologies to enhance their operational efficiencies and meet agent expectations.