2026-09-04 · Source: Insurance Business UK
Summary in 3 Points • ManyPets launched a ChatGPT plugin offering indicative prices for pet insurance • MoneySuperMarket and Simply Business have also launched ChatGPT apps for insurance comparisons • ChatGPT tools provide indicative pricing but cannot bind cover or replace broker advice --- ManyPets has introduced a ChatGPT plugin that provides indicative prices for its Lifetime pet insurance cover, marking a shift in how consumers engage with insurance products. This follows similar moves by MoneySuperMarket and Simply Business, which launched ChatGPT apps for comparing car, home, pet, and business insurance. These tools offer guide pricing and direct users to insurers' websites for purchases, aligning with the FCA's Consumer Duty requirements. However, they do not offer binding cover or replace the advisory role of brokers, especially for complex risks. The trend suggests a growing consumer preference for AI-driven discovery and pricing channels, with Insurify reporting significant growth in ChatGPT-referred traffic.
The integration of ChatGPT as a discovery tool for insurance products could impact the London Market by altering how consumers initially engage with insurance. While these tools currently focus on simple personal lines, their expansion into commercial lines may challenge brokers' visibility in the early stages of the purchase journey. Insurers may need to consider how to maintain broker involvement in complex risk assessments and advisory roles. As AI-driven platforms become more prevalent, the London Market could see shifts in underwriting processes and policy distribution, necessitating adaptations in strategy and technology use.