2026-09-10 · Source: Insurance Business UK
Summary in 3 Points • Accenture surveyed 263 senior insurance executives on AI deployment and scaling • 81% of insurers reported at least a 5% improvement in gross written premiums from AI • Only 23% of insurers have scaled AI enterprise-wide, facing integration challenges --- Accenture's report on AI deployment in the insurance sector reveals that while 81% of insurers have seen at least a 5% improvement in gross written premiums due to AI and data initiatives, only 23% have managed to scale AI across their entire organisations. The survey, which included 263 senior insurance executives, highlights that legacy system integration and data quality are significant barriers to scaling AI. Although many insurers have implemented AI in specific areas like pricing models and fraud detection, the challenge remains to integrate these technologies enterprise-wide. Additionally, while 70% of insurers run targeted AI skills initiatives, only 14% have scaled these efforts across their organisations, indicating a skills gap.
For the London insurance market, the findings suggest that while AI is delivering measurable benefits in specific areas, the challenge lies in achieving consistency and governance across all functions. This could impact underwriting and pricing strategies, as well as the ability to assess and manage risk effectively. Brokers may need to consider the governance and integration of AI capabilities when placing business with major carriers. As AI becomes more embedded, insurers may face increased scrutiny from regulators, making strong governance frameworks essential to mitigate potential exposures.