2026-10-12 · Source: Insurance Edge
Summary in 3 Points • reThought Flood has chosen PL Rating™ to expand distribution of its private flood insurance to independent agencies. • Agents completed 6.8 million flood transactions through PL Rating in 2025 alone. • Recent changes to FEMA’s flood maps mean thousands more properties are now in high-risk flood areas. --- Vertafore has announced that reThought Flood will use its PL Rating™ platform to enhance the distribution of private flood insurance to independent agencies. This decision is supported by the platform's extensive reach, connecting over 10,000 agents with more than 320 carriers and MGAs, which facilitated 6.8 million flood transactions in 2025. The integration aims to streamline access to flood coverage, making it a more integral part of the insurance conversation for agents. The recent updates to FEMA’s flood maps have increased the number of residential properties classified within high-risk flood zones, highlighting the growing need for accessible flood insurance. By leveraging PL Rating, reThought Flood aims to improve distribution efficiency and ensure that agents can easily quote flood insurance alongside other personal lines. This partnership reflects a broader trend in the MGA sector, where technology is increasingly used to enhance distribution capabilities and meet evolving market demands. reThought Flood's use of PL Rating™ enhances distribution efficiency for flood insurance, connecting agents with essential coverage in high-risk areas.
reThought Flood's use of PL Rating™ enhances distribution efficiency for flood insurance, connecting agents with essential coverage in high-risk areas.