2026-10-23 · Source: Insurance Thought Leadership
Summary in 3 Points • AI has lowered barriers to building custom insurance workflows, but integration and adoption remain challenging. • Carriers are increasingly shifting towards building their own technology as costs decrease and benefits become clearer. • Successful implementation requires not just a demo, but also effective integration with existing systems. --- The insurance industry is witnessing a shift as AI technology lowers the barriers to creating custom workflows. However, while many carriers are considering building their own systems, the integration and adoption of these technologies remain significant challenges. The decision to buy or build is not straightforward, as it varies by workflow and line of business, with many firms opting for a mix of both approaches. Successful implementation of AI-driven workflows requires more than just a compelling demo; it necessitates careful integration with existing systems and processes. For instance, a new claims-intake workflow must align with core systems and actuarial expectations. As carriers increasingly recognise the importance of custom solutions, the focus will likely remain on building unique workflows that differentiate their offerings in a competitive market. Carriers are shifting towards building custom workflows, impacting claims processes and operational efficiency in the London Market.
Carriers are shifting towards building custom workflows, impacting claims processes and operational efficiency in the London Market.