2026-11-06 · Source: Insurance Edge
Summary in 3 Points • Sterling Brokers acquires Lucite, an AI platform designed for benefits brokers in Canada. • Lucite's technology automates tasks like quoting and managing renewals for independent brokers. • The acquisition aims to enhance service capabilities for over 20,000 clients across Canada. --- Sterling Brokers, a Canadian employee benefits brokerage, has acquired Lucite, an AI platform that enhances the capabilities of benefits brokers. This acquisition allows Sterling to extend its technology and administration services to independent brokers, enabling them to automate workflows and improve client service. Lucite's platform is designed specifically for the Canadian insurance market, providing tools that were previously only accessible to larger firms. The integration of Sterling’s proprietary third-party administration (TPA) platform with Lucite’s AI-powered analytics will empower independent brokers to compete more effectively. With over 45 brokers already using Lucite to serve more than 20,000 clients, this move is expected to strengthen the independent broker network in Canada. As Andrew Blanchard, CEO of Sterling, noted, the investment in technology aims to meet the increasing expectations of clients and enhance the competitive landscape for independent brokers. The acquisition of Lucite by Sterling Brokers enhances independent brokers' capabilities, aligning with trends in technology adoption in the insurance sector.
The acquisition of Lucite by Sterling Brokers enhances independent brokers' capabilities, aligning with trends in technology adoption in the insurance sector.