2025-11-13 · Source: Insurance Journal
Summary in 3 Points • Watchdog demands OpenAI withdraw Sora app • Concerns over deepfake technology use • Implications for control of likeness posthumously --- A watchdog group has called for OpenAI to withdraw its AI video app, Sora, due to concerns over its potential to create **deepfakes**. The group argues that the app, which leverages **artificial intelligence** to generate images and videos, poses a threat to humanity's shared reality and the control of personal likenesses both during life and after death. This demand highlights the growing unease surrounding the ethical implications of **AI** technologies, particularly those capable of altering or fabricating realistic images and videos. For the London Insurance Market, these developments underscore the need for enhanced **risk assessment** and **policy adjustments** in response to the evolving landscape of **artificial intelligence** technologies. Insurers and brokers must consider the potential liabilities associated with deepfake technology, including privacy violations and reputational damage. The call for OpenAI to withdraw Sora may prompt underwriters to reevaluate coverage terms for tech companies involved in **AI** development, ensuring that policies adequately address the risks posed by such transformative technologies.
For the London Insurance Market, these developments underscore the need for enhanced risk assessment and policy adjustments in response to the evolving landscape of artificial intelligence technologies. Insurers and brokers must consider the potential liabilities associated with deepfake technology, including privacy violations and reputational damage. The call for OpenAI to withdraw Sora may prompt underwriters to reevaluate coverage terms for tech companies involved in AI development, ensuring that policies adequately address the risks posed by such transformative technologies.